Showing 1 - 10 of 2,364
This study provides a comparative overview of how domestic service of judical and extra-judical documents is effected in all EU MSs. Areas covered span a broad range of questeions including: the identification of relevant actors (e.g.. initiator, executor and addressee of service), the analysis...
Persistent link: https://www.econbiz.de/10011799436
Purpose This paper aims to review the demands employees face when communicating through information and communication technologies (ICTs), and relevant interventions are suggested to provide a set of evidence-based recommendations to help protect work-life balance. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014753548
Purpose – This paper aims to investigate the determinants of successful online viral marketing. More companies in recent years have reduced their advertising expenditures on traditional media. Instead, they focus more on word-of-mouth marketing to reach their potential customers....
Persistent link: https://www.econbiz.de/10014723865
Purpose Marketers use e-mail in new, potentially more informative, entertaining and lucrative ways – such as embedding video. The purpose of this paper is to examine consumer responses to audiovisual (i.e. text along with a short video) versus text-only messages in brand communication....
Persistent link: https://www.econbiz.de/10014724244
Purpose – The purpose of this paper is to review four demands employees face when communicating through information and communication technologies (ICTs). The authors review the outcomes associated with each demand and discuss relevant interventions to provide a set of evidence-based...
Persistent link: https://www.econbiz.de/10014893002
provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality …
Persistent link: https://www.econbiz.de/10015012116
Purpose – The purpose of this paper is to identify the antecedents that may determine the opening of e-mails from companies that endeavour to promote their products, and what may motivate individuals to forward such messages to others. Design/methodology/approach – The paper presents...
Persistent link: https://www.econbiz.de/10014935889
Persistent link: https://www.econbiz.de/10014924083
This report presents the results of the largest survey ever conducted regarding citizen’s behaviours and attitudes concerning identity management, data protection and privacy. It represents the attitudes and behaviours of Europeans on this subject.
Persistent link: https://www.econbiz.de/10011624899
GfK, the German-based market research company, transformed itself into an SE in 2009. Management saw the change as reflecting GfK’s international perspectives and structure, although it also had the side effect of avoiding a major change in the composition of the supervisory board. The...
Persistent link: https://www.econbiz.de/10011902454