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Behavioural Study on Advertising and Marketing Practices in Online Social Media : Final Report
GfK Consortium - 2018
The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in …
Persistent link: https://www.econbiz.de/10012036381
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Consumer vulnerability across key markets in the European Union : Final report
Austgulen, Marthe H. (contributor) - London Economics; VVA Consulting; Ipsos Mori consortium - 2016
finding is that incidence of vulnerability is the highest when consumers face complex advertising or when consumers do not …
Persistent link: https://www.econbiz.de/10012036387
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Advertising and marketing practices on child obesity
Guittard, Christine; Nutrition, Consultant - 2008
Persistent link: https://www.econbiz.de/10009638567
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Eurocodes promotion campaign : development and implementation ; final report
British Standards Institution; BSI - 2011
Persistent link: https://www.econbiz.de/10009641115
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The Effect of Advertising and Marketing Practices on Child Obesity
Barnabè, Davide - 2008
in the European Union. Many factors influence the diffusion of this epidemic: food advertising is certainly a significant … the exposure to advertising and marketing influences children diet behaviour; existing regulations in food and beverages …
Persistent link: https://www.econbiz.de/10011715240
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Pricing payment cards
Bedre-Defolie, Özlem; Calvano, Emilio - 2009
In a payment card association such as Visa, each time a consumer pays by card, the bank of the merchant (acquirer) pays an interchange fee (IF) to the bank of the cardholder (issuer) to carry out the transaction. This paper studies the determinants of socially and privately optimal IFs in a card...
Persistent link: https://www.econbiz.de/10009640439