Luomala, Harri; Jokitalo, Maijastiina; Karhu, Hannu; … - In: Journal of Consumer Marketing 32 (2015) 4, pp. 290-301
values) together with products carrying ambivalent health and taste cues (light foods, convenience foods, “functional candies …”) shape whether and why health and taste attributes are perceived as inclusive (“healthy is tasty” and “unhealthy is untasty … motives and food values shape the perception of inclusivity and exclusivity of health and taste of light, convenience and …
