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Snowball to avalanche
Chiu, Hung-Chang; Pant, Anurag; Hsieh, Yi-Ching; Lee, Monle - In: European Journal of Marketing 48 (2014) 7/8, pp. 1255-1273
Purpose – This paper aims to investigate the determinants of successful online viral marketing. More companies in recent years have reduced their advertising expenditures on traditional media. Instead, they focus more on word-of-mouth marketing to reach their potential customers....
Persistent link: https://www.econbiz.de/10014723865
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Future developments in IMC: why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close; Hampel, Stefan; Kang, Mihyun - In: European Journal of Marketing 51 (2017) 3, pp. 627-645
Purpose Marketers use e-mail in new, potentially more informative, entertaining and lucrative ways – such as embedding video. The purpose of this paper is to examine consumer responses to audiovisual (i.e. text along with a short video) versus text-only messages in brand communication....
Persistent link: https://www.econbiz.de/10014724244
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Helping the e-mail checking addicts
Beal, Brian - In: Human Resource Management International Digest 24 (2016) 3, pp. 14-16
Purpose This paper aims to review the demands employees face when communicating through information and communication technologies (ICTs), and relevant interventions are suggested to provide a set of evidence-based recommendations to help protect work-life balance. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014753548
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Information and communication technology demands: outcomes and interventions
Stich, Jean-François; Farley, Samuel; Cooper, Cary; … - In: Journal of Organizational Effectiveness: People and … 2 (2015) 4, pp. 327-345
Purpose – The purpose of this paper is to review four demands employees face when communicating through information and communication technologies (ICTs). The authors review the outcomes associated with each demand and discuss relevant interventions to provide a set of evidence-based...
Persistent link: https://www.econbiz.de/10014893002
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Marketers who want to increase “infection” rates
In: Strategic Direction 30 (2014) 3, pp. 25-27
provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality …
Persistent link: https://www.econbiz.de/10015012116
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Viral marketing through e-mail: the link company-consumer
Miquel-Romero, María-José; Adame-Sánchez, Consolacion - In: Management Decision 51 (2013) 10, pp. 1970-1982
Purpose – The purpose of this paper is to identify the antecedents that may determine the opening of e-mails from companies that endeavour to promote their products, and what may motivate individuals to forward such messages to others. Design/methodology/approach – The paper presents...
Persistent link: https://www.econbiz.de/10014935889
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Internet news
Mann, Sandi - In: Leadership & Organization Development Journal 21 (2000) 8
Persistent link: https://www.econbiz.de/10014924083
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On‐line focus groups: conceptual issues and a research tool
Montoya‐Weiss, Mitzi M.; Massey, Anne P.; Clapper, … - In: European Journal of Marketing 32 (1998) 7/8, pp. 713-723
‐to‐face approaches. Considering these insights, we developed an Internet tool, called Internet Focus Group or IntFG ‐ to enable future …
Persistent link: https://www.econbiz.de/10014723283
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Research shows online learning set to come of age
In: Industrial and Commercial Training 32 (2000) 4
Persistent link: https://www.econbiz.de/10014757342
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Concept testing of Internet services
Ozer, Muammer - In: European Journal of Innovation Management 5 (2002) 4, pp. 208-213
new Internet initiatives. It presents an empirical study based on a longitudinal survey that involves both the initial … predictions and the actual results for two Internet services and shows that concept testing can be a useful tool for companies to … evaluate their new Internet services. The paper also provides managerial and research implications.  …
Persistent link: https://www.econbiz.de/10014721028