Vasudevan, Hari; Gaur, Sanjaya S.; Shinde, Rajesh Kumar - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 4, pp. 342-353
Purpose – This study attempts to understand the impact of relational switching costs and satisfaction on commitment as well as its impact on the satisfaction – commitment link in a supplier‐to‐manufacturer context in manufacturing. Design/methodology/approach – The data for this study...