Szymanski, Marianne - In: Young Consumers 3 (2002) 2, pp. 25-32
Describes the types of toys needed by children of different developmental stages, their appeal for the parent, and the … marketing implications. Outlines the developmental stages from infants to pre‐teens. Discusses toys for children with special … needs, family games, toy collecting, and safety and care issues. Focuses on a research approach to discovering what toys …