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~source:"olc"
~subject:"CAPM"
~subject:"Risikoaversion"
~subject:"Risk aversion"
~subject:"Wirtschaftswachstum"
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International journal of electronic customer relationship management : IJECRM
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How brand awareness affects online purchase intention : considering the role of perceived risk
Hashemi, Novin
;
Hajiheydari, Nastaran
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 274-291
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