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Erichson, Bernd
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Müller, Holger
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Marketing : ZFP ; journal of research and management
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OLC EcoSci
ECONIS (ZBW)
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Ermittlung von Zahlungsbereitschaften mittels monadischer Preis und Kaufabfragen — Neue empirische Erkenntnisse.
Müller, Holger
;
Voigt, Steffen
;
Erichson, Bernd
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
2
,
pp. 117-127
Persistent link: https://www.econbiz.de/10008433755
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Methodik der Testmarktsimulation
Erichson, Bernd
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1996
)
2
,
pp. 54-57
Persistent link: https://www.econbiz.de/10007132795
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Testmarktverfahren zur Minderung des Risikos neuer Produkte
Erichson, Bernd
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1996
)
1
,
pp. 61-65
Persistent link: https://www.econbiz.de/10007133296
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