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Mühlbacher, Hans
9
Dreher, Angelika
2
Füller, Johann
2
Gabriel-Ritter, Angelika
2
Jawecki, Gregor
2
Matzler, Kurt
2
Altmann, Andreas
1
Evanschitzky, Heiner
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Jaakkola, Matti
1
Koll, Oliver
1
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1
Kulhavy, Ernest
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Möller, Kristian
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Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
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Der Markt : international journal of marketing
1
European journal of marketing : EJM
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ECONIS (ZBW)
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Kommentar
Schelling, Hans Jörg
- In:
Wirtschaftspolitische Blätter
58
(
2011
)
1
,
pp. 173-176
Persistent link: https://www.econbiz.de/10009176484
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2
Marketing- und Managementinnovation als Krisenbewältigungsstrategie
Kulhavy, Ernest
- In:
Der Markt : international journal of marketing
22
(
1983
)
3
,
pp. 97-103
Persistent link: https://www.econbiz.de/10009853296
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3
Multi-stakeholder virtual dialogue: Introduction to the special issue
Kornum, Niels
;
Mühlbacher, Hans
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1460-1464
Persistent link: https://www.econbiz.de/10010121584
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4
Strategy Formation as Social Representation
Vallaster, Christine
;
Mühlbacher, Hans
- In:
Die Betriebswirtschaft : DBW
72
(
2012
)
5
,
pp. 395-409
Persistent link: https://www.econbiz.de/10010027824
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5
Consumer Empowerment Through Internet-Based Co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009
)
3
,
pp. 71-103
Persistent link: https://www.econbiz.de/10008386738
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6
MIPS--Managing Industrial Positioning Strategies
Mühlbacher, Hans
;
Dreher, Angelika
;
Gabriel-Ritter, …
- In:
Industrial marketing management : the international …
23
(
1994
)
4
,
pp. 287-298
Persistent link: https://www.econbiz.de/10006349424
Saved in:
7
Balanced versus focused responsiveness to core constituencies and organizational effectiveness
Koll, Oliver
;
Woodside, Arch G.
;
Mühlbacher, Hans
- In:
European journal of marketing : EJM
39
(
2005
)
9
,
pp. 1166-1183
Persistent link: https://www.econbiz.de/10006077105
Saved in:
8
Preiszufriedenheit als Multiattributives Konstrukt
Matzler, Kurt
;
Mühlbacher, Hans
;
Altmann, Andreas
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10006082575
Saved in:
9
Strategic marketing and business performance: A study in three European ‘engineering countries’
Jaakkola, Matti
;
Möller, Kristian
;
Parvinen, Petri
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1300-1311
Persistent link: https://www.econbiz.de/10009794119
Saved in:
10
Innovation creation by online basketball communities
Füller, Johann
;
Jawecki, Gregor
;
Mühlbacher, Hans
- In:
Journal of business research : JBR
60
(
2007
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10007392011
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