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Rediscovering Satisfaction
Fournier, Susan; Mick, David Glen - In: Journal of marketing 63 (1999) 4, pp. 5-23
Persistent link: https://www.econbiz.de/10005964059
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PREVENTING THE PREMATURE DEATH OF RELATIONSHIP MARKETING - A mounting wave of consumer discontent has yet to reach the bottom line. But sooner or later, corporate performance will...
Fournier, Susan; Dobscha, Susan; Mick, David Glen - In: Harvard business review : HBR 76 (1998) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10005979508
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Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies
Mick, David Glen; Fournier, Susan - In: Journal of consumer research : JCR ; an … 25 (1998) 2, pp. 123-143
Persistent link: https://www.econbiz.de/10006669275
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Beziehungsmarketing: Des Guten zuviel für die Stammkäufer
Fournier, Susan; Dobscha, Susan; Mick, David Glen - In: Harvard-Business-Manager : das Wissen der Besten 20 (1998) 3, pp. 101-109
Persistent link: https://www.econbiz.de/10007064473
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The paradox of brand community "management"
Fournier, Susan M.; Sele, Kathrin; Schoegel, Marcus - In: Thexis : Fachzeitschrift für Marketing ; … 22 (2005) 3, pp. 16-20
Persistent link: https://www.econbiz.de/10006015689
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Brand Value and Asset Pricing
Fehle, Frank; Fournier, Susan M.; Madden, Thomas J.; … - In: Quarterly journal of finance & accounting : QJFA 47 (2008) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10008352320
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Consumer self-gifts in achievement contexts: the role of outcomes, attributions, emotions, and deservingness
Mick, David Glen; Faure, Corinne - In: International journal of research in marketing : IJRM ; … 15 (1998) 4, pp. 293-308
Persistent link: https://www.econbiz.de/10006199073
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Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging and Prospective Research on the Deleterious Effects of Living in Consumer Hyperchoice
Mick, David Glen; Broniarczyk, Susan M.; Haidt, Jonathan - In: Journal of business ethics : JOBE 52 (2004) 2, pp. 207
Persistent link: https://www.econbiz.de/10006881103
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Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context
Burroughs, James E.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 31 (2004) 2, pp. 402-411
Persistent link: https://www.econbiz.de/10006645533
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Re-Inquiries - Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising
McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 29 (2003) 4, pp. 579-587
Persistent link: https://www.econbiz.de/10006651173