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Topmanager müssen den Wünschen der Kunden selbst nachspüren
Gouillart, Francis J.; Sturdivant, Frederick D. - In: Harvard-Business-Manager : das Wissen der Besten 16 (1994) 3, pp. 34-41
Persistent link: https://www.econbiz.de/10007088968
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Examining the Impact of Destructive Acts in Marketing Channel Relationships
Hibbard, Jonathan D.; Kumar, Nirmalya; Stern, Louis W. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10006659709
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Product Differentiation and Market Performance in Producer Goods Industries
Sashi, C.M.; Stern, Louis W. - In: Journal of business research : JBR 33 (1995) 2, pp. 115-128
Persistent link: https://www.econbiz.de/10006742237
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Conducting Interorganizational Research Using Key Informants
Kumar, Nirmalya; Stern, Louis W.; Anderson, James C. - In: Academy of Management journal : AMJ 36 (1993) 6, pp. 1633-1651
Persistent link: https://www.econbiz.de/10006121663
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TEMAS LIBRES - X. Bibliografia - Canales de Comercializacion
Stern, Louis W.; El-Ansary, Adel; Coughlan, Anne T.; … - In: Boletín de estudios económicos 54 (1999) 166, pp. 203
Persistent link: https://www.econbiz.de/10008049059
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The Revolution in Distribution: Challenges and Opportunities
Stern, Louis W.; Weitz, Barton A. - In: Long range planning : LRP ; international journal of … 30 (1997) 6, pp. 823-829
Persistent link: https://www.econbiz.de/10007362995
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A quality self-assessment model
Davidson, Anthony R.; Stern, Louis W. - In: Managerial auditing journal 19 (2004) 7, pp. 859-868
Persistent link: https://www.econbiz.de/10006962689
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O AMBIENTE DAS DÍADES DE CANAIS DE MARKETING : UM ARCABOUÇO PARA ANÁLISES COMPARATIVAS
Achrol, Ravi Singh; Revê, Torger; Stern, Louis W. - In: Revista de administração de emprêsas : RAE 46 (2006) 3, pp. 94-110
Persistent link: https://www.econbiz.de/10010173073