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Markenartikel
: das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
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2
Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
Saved in:
3
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
Saved in:
4
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
Saved in:
5
The journal of
brand
management : an international journal
Basingstoke : Palgrave Macmillan
;
2002-2006,2: London : …
-
Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821
Saved in:
6
The journal of consumer marketing
Bradford : Emerald
;
anfangs: Santa Barbara, Calif. : Graysan
;
…
-
1.1983/84; 2.1985 -
Persistent link: https://www.econbiz.de/10008372327
Saved in:
7
Journal of the Academy of Marketing Science
Academy of Marketing Science, Coral Gables, Fla.
-
New York, NY : Springer Science + Business Media LLC
;
…
-
10.1982,4 -
Persistent link: https://www.econbiz.de/10008373309
Saved in:
8
Industrial marketing management : the international journal for industrial and high-tech firms
European Association for Industrial Marketing Research
-
New York, NY [u.a.] : Elsevier
-
1.1971/72 -
Persistent link: https://www.econbiz.de/10008373321
Saved in:
9
Journal of marketing
American Marketing Association
-
Chicago, Ill : Publications Group of the American …
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10008376442
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10
Jahrbuch der Absatz- und Verbrauchsforschung
Gesellschaft für Konsum-, Markt- und Absatzforschung
-
Berlin : Duncker & Humblot
;
anfangs: [Wiesbaden] : …
;
…
-
1.1954/55 - 54.2008
Persistent link: https://www.econbiz.de/10008376528
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