Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Identifying the generics-prone...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
25
Marketing
13
Markenartikel
5
Konsumentenverhalten
4
Markenpolitik
4
Welt
4
Deutschland
3
Marketingpolitik
3
Betriebswirtschaftslehre
2
Management
2
B-to-B-Marketing
1
Beziehungsmarketing
1
Bodenpreis
1
Direktmarketing
1
Europa
1
Generation 50plus
1
Generika
1
Großbritannien
1
Immobilienmarkt
1
Indien
1
Internationales Marketing
1
Investitionsgütermarketing
1
Kanada
1
Marketingtheorie
1
Medienwirkung
1
Messung
1
Multiple Regression
1
Olsztyn (Woiwodschaft)
1
Pharmazeutische Industrie
1
Pharmazeutisches Produkt
1
Post-Merger-Integration
1
Schweiz
1
Standortfaktor
1
Theorie
1
USA
1
Unternehmenserfolg
1
Werbewirkung
1
Zeitschrift
1
Österreich
1
Übernahme
1
more ...
less ...
Type of publication
All
Journal
26
Article
4
Type of publication (narrower categories)
All
Graue Literatur
3
Non-commercial literature
3
No longer published / No longer aquired
2
Fachzeitung
1
Magazin
1
Language
All
English
24
German
5
Undetermined
2
Author
All
Banerjee, Asok Kumar
1
Bauer, Florian Andreas
1
Bello, Roberto
1
Cellmer, Radosław
1
Chreim, Samia
1
Datta, Saroj Kumar
1
Deshpande, Sameer
1
Evashkevich, Terry Ross
1
Matzler, Kurt
1
Sanyal, Shamindra Nath
1
Wille, Claudia
1
more ...
less ...
Institution
All
American Marketing Association
2
Market Research Society
2
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing Science, Coral Gables, Fla.
1
BDW, Deutscher Kommunikationsverband
1
Bund Deutscher Verkaufsförderer und Trainer
1
Deutsche Marketing-Vereinigung
1
Deutscher Marketing-Verband
1
European Association for Industrial Marketing Research
1
Gesellschaft für Angewandtes Marketing
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Nürnberg e.V.
1
Institute for Business and Finance Research, Hilo, Hawaii
1
Markenverband
1
more ...
less ...
Published in...
All
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Folia oeconomica Stetinensia : FOS
1
Problems and perspectives in management : PPM
1
Source
All
OLC EcoSci
ECONIS (ZBW)
22,719
USB Cologne (EcoSocSci)
809
RePEc
437
Other ZBW resources
365
EconStor
97
BASE
62
USB Cologne (business full texts)
20
ArchiDok
14
more ...
less ...
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markenartikel
: das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
Saved in:
2
Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
Saved in:
3
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
Saved in:
4
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
Saved in:
5
The journal of
brand
management : an international journal
Basingstoke : Palgrave Macmillan
;
2002-2006,2: London : …
-
Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821
Saved in:
6
The journal of consumer marketing
Bradford : Emerald
;
anfangs: Santa Barbara, Calif. : Graysan
;
…
-
1.1983/84; 2.1985 -
Persistent link: https://www.econbiz.de/10008372327
Saved in:
7
Journal of the Academy of Marketing Science
Academy of Marketing Science, Coral Gables, Fla.
-
New York, NY : Springer Science + Business Media LLC
;
…
-
10.1982,4 -
Persistent link: https://www.econbiz.de/10008373309
Saved in:
8
Industrial marketing management : the international journal for industrial and high-tech firms
European Association for Industrial Marketing Research
-
New York, NY [u.a.] : Elsevier
-
1.1971/72 -
Persistent link: https://www.econbiz.de/10008373321
Saved in:
9
Journal of marketing
American Marketing Association
-
Chicago, Ill : Publications Group of the American …
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10008376442
Saved in:
10
Jahrbuch der Absatz- und Verbrauchsforschung
Gesellschaft für Konsum-, Markt- und Absatzforschung
-
Berlin : Duncker & Humblot
;
anfangs: [Wiesbaden] : …
;
…
-
1.1954/55 - 54.2008
Persistent link: https://www.econbiz.de/10008376528
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
