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Wiswede, Günter
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IO-Management
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Attribution und Kundenverhalten, Perspektiven und aktuelle Anwendungsfelder einer einflußreichen Theorie
Groß-Engelmann, Markus
;
Wiswede, Günter
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
45
(
1999
)
2
,
pp. 168-194
Persistent link: https://www.econbiz.de/10006094788
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Ein guter Chef
Wiswede, Günter
- In:
IO-Management
64
(
1995
)
1-2
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pp. 33-34
Persistent link: https://www.econbiz.de/10006799871
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