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Chan-Olmsted, Sylvia M.
4
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Jamison, Mark
2
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European management journal : publ. twice a year for the Scottish Business School
2
JMM : the international journal on media management
2
Journal of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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1
Does Advertising Clutter Have Diminishing and Negative Returns?
Ha, Louisa
;
Litman, Barry R.
- In:
Journal of advertising : official publication of the …
26
(
1997
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10008122866
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2
Strategic bundling of telecommunications services : triple-play strategies in the cable and telephone industries
Chan-Olmsted, Sylvia M.
;
Guo, Miao
- In:
Journal of media business studies
8
(
2011
)
2
,
pp. 63-81
Persistent link: https://www.econbiz.de/10010081641
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3
Introduction: traditional media and the internet : the search for viable business models
Chan-Olmsted, Sylvia M.
- In:
JMM : the international journal on media management
6
(
2004
)
1_2
,
pp. 2-3
Persistent link: https://www.econbiz.de/10009136048
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4
Partnerships between the old and the new : examining the strategic alliances between broadcast television networks and internet firms in the context of convergence
Liu, Fang
;
Chan-Olmsted, Sylvia M.
- In:
JMM : the international journal on media management
5
(
2003
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10009136093
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5
Branded product information search on the Web: The role of brand trust and credibility of online information sources
Lee, Chunsik
;
Kim, Junga
;
Chan-Olmsted, Sylvia M.
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 355-375
Persistent link: https://www.econbiz.de/10009810436
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6
Rivalry Through Alliances: - Competitive Strategy in the Global Telecoms Market - A Reply to Curwen
Jamison, Mark
;
Chan-Olmsted, Sylvia
- In:
European management journal : publ. twice a year for …
20
(
2002
)
1
,
pp. 95-97
Persistent link: https://www.econbiz.de/10006269298
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7
Rivalry through alliances: - Competitive Strategy in the Global Telecommunications Market
Chan-Olmsted, Sylvia
;
Jamison, Mark
- In:
European management journal : publ. twice a year for …
19
(
2001
)
3
,
pp. 317
Persistent link: https://www.econbiz.de/10006274605
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8
Comparative Effects of Organization-Public Relationships and Product-related Attributes on Brand Attitude
Kim, Jeesun
;
Chan-Olmsted, Sylvia
- In:
Journal of marketing communications
11
(
2005
)
3
,
pp. 145-170
Persistent link: https://www.econbiz.de/10008116517
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