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S-D Logic as an Example of Non-Cumulative Scientific Progress in the Marketing Discipline
Haase, Michaela; Kleinaltenkamp, Michael - In: Die Betriebswirtschaft : DBW 73 (2013) 2, pp. 95-112
Persistent link: https://www.econbiz.de/10010102200
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Property Rights Design and Market Process: Implications for Market Theory, Marketing Theory, and S-D Logic
Haase, Michaela; Kleinaltenkamp, Michael - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 148-160
Persistent link: https://www.econbiz.de/10008999452
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Sustainable Development of Markets and Marketing Systems in a Globalized World
Haase, Michaela; Kleinaltenkamp, Michael; Layton, Roger; … - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 155-156
Persistent link: https://www.econbiz.de/10009960474
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Sustainable Development of Markets and Marketing Systems in a Globalized World
Haase, Michaela; Kleinaltenkamp, Michael; Layton, Roger; … - In: Journal of macromarketing : examining the interactions … 31 (2011) 4, pp. 430-431
Persistent link: https://www.econbiz.de/10009812907
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Customer integration and beyond : towards a business economic-ethical theory of the firm
Haase, Michaela - In: Zeitschrift für Wirtschafts- und Unternehmensethik : zfwu 9 (2008) 1, pp. 129-152
Persistent link: https://www.econbiz.de/10009864662
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Stakeholder approach und Leistungslehre : Ansatzpunkte einer betriebswirtschaftlich-ethischen Theorie der Unternehmung
Haase, Michaela - In: Zeitschrift für Wirtschafts- und Unternehmensethik : zfwu 9 (2008) 2, pp. 196-221
Persistent link: https://www.econbiz.de/10009864676
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Editorial
Kleinaltenkamp, Michael - In: Journal of business market management : JBM 5 (2012) 3, pp. 7-8
Persistent link: https://www.econbiz.de/10010076737
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Wie Kundenintegration effizient gelingt
Kleinaltenkamp, Michael; Griese, Ilka; Klein, Maren - In: Marketing Review St. Gallen : die neue … 25 (2008) 2, pp. 40-43
Persistent link: https://www.econbiz.de/10009853910
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Birger P Priddat: „Wozu Wirtschaftsethik?“, Metropolis, 2010, 19,80 €, 159 Seiten, ISBN-13: 978-3895188183
Haase, Michaela - In: Journal of business economics : JBE 82 (2012) 4, pp. 435-439
Persistent link: https://www.econbiz.de/10009978546
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The common ground of relationships and exchange: towards a contractual foundation of marketing
Ehret, Michael; Haase, Michaela - In: The journal of business & industrial marketing 27 (2012) 6, pp. 447-456
Persistent link: https://www.econbiz.de/10009998254