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A Reexamination of the Motives and Gains in Joint Ventures
Johnson, Shane A.; Houston, Mark B. - In: Journal of financial and quantitative analysis : JFQA 35 (2000) 1, pp. 67-86
Persistent link: https://www.econbiz.de/10006698425
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Buyer-Supplier Contracts Versus Joint Ventures: Determinants and Consequences of Transaction Structure
Houston, Mark B.; Johnson, Shane A. - In: Journal of marketing research : JMR 37 (2000) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10006663761
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Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits
Palmatier, Robert W.; Gopalakrishna, Srinath; Houston, … - In: Marketing science : the marketing journal of the … 25 (2006) 5, pp. 477-493
Persistent link: https://www.econbiz.de/10007376825
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The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry
Hennig-Thurau, Thorsten; Houston, Mark B.; Walsh, Gianfranco - In: Journal of the Academy of Marketing Science 34 (2006) 4, pp. 559-575
Persistent link: https://www.econbiz.de/10007278678
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Self-Relevance and Purchase Goals: Mapping a Consumer Decision
Houston, Mark B.; Walker, Beth A. - In: Journal of the Academy of Marketing Science 24 (1996) 3, pp. 232-245
Persistent link: https://www.econbiz.de/10006153830
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Assessing the validity of secondary data proxies for marketing constructs
Houston, Mark B. - In: Journal of business research : JBR 57 (2004) 2, pp. 154-161
Persistent link: https://www.econbiz.de/10006719098
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Re-inquiries - Reference Diversity in JCR, JM, and JMR: A Reexamination and Extension of Tellis, Chandy, and Ackerman (1999)
Bettencourt, Lance A.; Houston, Mark B. - In: Journal of consumer research : JCR ; an … 28 (2001) 2, pp. 313-323
Persistent link: https://www.econbiz.de/10006657586
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Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures
Hennig-Thurau, Thorsten; Houston, Mark B.; Heitjans, Torsten - In: Journal of marketing 73 (2009) 6, pp. 167-183
Persistent link: https://www.econbiz.de/10008328592
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Distinguishing supplier reputation from trust in buyer–supplier relationships
Suh, Taewon; Houston, Mark B. - In: Industrial marketing management : the international … 39 (2010) 5, pp. 744-752
Persistent link: https://www.econbiz.de/10008433465
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Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10007765865