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Du mauvais usage du marketing : raisons et remèdes - Harvard Business Review
Christensen, Clayton M.; Cook, Scott; Hall, Taddy - In: Problèmes économiques : le meilleur de la presse et … (2006) 2894, pp. 36-39
Persistent link: https://www.econbiz.de/10007423972
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Marketing Malpractice: The Cause and the Cure - Markets are simple when you look at them from the point of view of your customers. They have a job to do. You have a product or serv...
Christensen, Clayton M.; Cook, Scott; Hall, Taddy - In: Harvard business review : HBR (2005), pp. 74-85
Persistent link: https://www.econbiz.de/10005919747
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The Contribution Revolution: Letting Volunteers Build Your Business - Many Internet superstars owe their success to the active and passive contributions of people outside their org...
Cook, Scott - In: Harvard business review : HBR (2008), pp. 60-69
Persistent link: https://www.econbiz.de/10008109438