Narrow search
Showing 1 - 4 of 4
Cover Image
Bits, Briefs, and Applications - Diagnostic Screener for Compulsive Buying: Applications to the USA and South Korea
Kwak, Hyokjin; Zinkhan, George M.; Crask, Melvin R. - In: Journal of consumer affairs : official publication of … 37 (2003) 1, pp. 161-169
Persistent link: https://www.econbiz.de/10006169518
Cover Image
Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis
Conchar, Margy P.; Crask, Melvin R.; Zinkhan, George M. - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 445-460
Persistent link: https://www.econbiz.de/10006149570
Cover Image
The Relationship between Advertising Message Strategy and Television Commercial Effectiveness
Laskey, Henry A.; Fox, Richard J.; Crask, Melvin R. - In: Journal of advertising research 35 (1995) 2, pp. 31-40
Persistent link: https://www.econbiz.de/10006534060
Cover Image
Investigating the Impact of Executional Style on Television Commercial Effectiveness
Laskey, Henry A.; Fox, Richard J.; Crask, Melvin R. - In: Journal of advertising research 34 (1994) 6, pp. 9-16
Persistent link: https://www.econbiz.de/10006536583