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International marketing review
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A Single Ideal Point Model for Market Structure Analysis
Mackay, David B.
;
Easley, Robert F.
;
Zinnes, Joseph L.
- In:
Journal of marketing research : JMR
32
(
1995
)
4
,
pp. 433-443
Persistent link: https://www.econbiz.de/10006679929
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International differences in product perception: A product map analysis
MacKay, David B.
;
Easley, Robert F.
- In:
International marketing review
13
(
1996
)
2
,
pp. 54-62
Persistent link: https://www.econbiz.de/10006319552
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