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Practising the causal approach to consumer behavior model building : an example from tourism research
Mazanec, Josef - In: Der Markt : international journal of marketing 21 (1982) 4, pp. 127-133
Persistent link: https://www.econbiz.de/10009853278
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Evaluating perceptions-based marketing strategies : an agent-based model and simulation experiment
Mazanec, Josef - In: Journal of modelling in management 1 (2006) 1, pp. 52-74
Persistent link: https://www.econbiz.de/10007599819
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Das Sparrisikomodell : Ausgewählte Ergebnisse eines empirischen Forschungsprojektes
Schweiger, Günter; Mazanec, Josef; Wiegele, Otto - In: Der Markt : international journal of marketing 62 (1977) 2, pp. 29-36
Persistent link: https://www.econbiz.de/10009853233