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Word-of-mouth communication in the service marketplace
Mangold, W.Glynn
;
Miller, Fred
;
Brockway, Gary R.
- In:
The journal of services marketing
13
(
1999
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10007343725
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Integrating Geographic Information Systems (GIS) Applications Into Business Courses Using Online Business Geographics Modules
Miller, Fred
;
Mangold, W.Glynn
;
Holmes, Terry
- In:
Journal of education for business
82
(
2006
)
2
,
pp. 74-79
Persistent link: https://www.econbiz.de/10007591933
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