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Les avantages de la firme plurinationale
Rutenberg, David P. - In: L' Actualité économique : revue trimest. 46 (1971) 4, pp. 697-706
Persistent link: https://www.econbiz.de/10009898481
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Can Repeating an Advertisement More Frequently Than the Competition Affect Brand Preference in a Mature Market?
D'Souza, Giles; Rao, Ram C. - In: Journal of marketing 59 (1995) 2, pp. 32-42
Persistent link: https://www.econbiz.de/10005997276
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Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets - Unadvertised specials: Consumers, you can count on them! Retailers, you can profit from them!
Rao, Ram C.; Syam, Niladri - In: Marketing science : the marketing journal of the … 20 (2001) 1, pp. 61-81
Persistent link: https://www.econbiz.de/10006902873
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Double Couponing and Retail Pricing in a Couponed Product Category
Krishnan, Trichy V.; Rao, Ram C. - In: Journal of marketing research : JMR 32 (1995) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10006679930
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Game Theory and Empirical Generalizations Concerning Competitive Promotions
Rao, Ram C.; Arjunji, Ramesh V.; Murthi, B.P.S. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G89
Persistent link: https://www.econbiz.de/10006936052
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A Model of Stochastic Variety-seeking
Trivedi, Minakshi; Bass, Frank M.; Rao, Ram C. - In: Marketing science : the marketing journal of the … 13 (1994) 3, pp. 274-297
Persistent link: https://www.econbiz.de/10006942083
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Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles
Padmanabhan, V.; Rao, Ram C. - In: Marketing science : the marketing journal of the … 12 (1993) 3, pp. 230-247
Persistent link: https://www.econbiz.de/10006949302
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Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects
Kumar, Nanda; Radhakrishnan, Suresh; Rao, Ram C. - In: Journal of retailing 86 (2010) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10008424891
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An Analysis of Advertising Payments in Franchise Contracts
Rao, Ram C.; Srinivasan, Shaba - In: Journal of marketing channels : ... distribution … 8 (2001) 3-4, pp. 85
Persistent link: https://www.econbiz.de/10007173598
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Why Are Royalty Rates Higher in Service-type Franchises?
Rao, Ram C.; Srinivasan, Shubashri - In: Journal of economics & management strategy : JEMS 4 (1995) 1, pp. 7-32
Persistent link: https://www.econbiz.de/10007211339