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Mahajan, Vijay
54
Wind, Yoram
13
Muller, Eitan
7
Prasad, Ashutosh
7
Green, Paul E.
5
Venkatesh, R.
5
Balasubramanian, Sridhar
4
Krieger, Abba M.
4
Wind, Jerry
4
Chitturi, Ravindra
3
Raghunathan, Rajagopal
3
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3
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2
Bronnenberg, Bart J.
2
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1
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1
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1
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1
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Jain, Arun K.
1
Jain, Dipak
1
Kashmiri, Saim
1
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1
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Journal of marketing
8
Journal of marketing research : JMR
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising research
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing research : a magazine of management and applications
4
Technological forecasting & social change : an international journal
4
Journal of the Academy of Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Economic and political weekly : a Sameeksha Trust publ
2
International journal of electronic commerce : IJEC
2
Journal of business research : JBR
2
Operations research, Management science : OR MS ; the international literature digest
2
The journal of business : B
2
California management review : CMR
1
Decision support systems : DSS ; the international journal
1
European journal of operational research : EJOR
1
Harvard-Business-Manager : das Wissen der Besten
1
Indian journal of agricultural economics
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal für Betriebswirtschaft : management review quarterly
1
MIT sloan management review
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Review of marketing research
1
Review of marketing science
1
Revue d'économie financière : revue trimestrielle de l'Association d'Economie Financière
1
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OLC EcoSci
ECONIS (ZBW)
181
RePEc
45
USB Cologne (EcoSocSci)
24
Other ZBW resources
7
BASE
2
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Marketing as an engine of business growth: a cross-functional perspective
Wind, Yoram
- In:
Journal of business research : JBR
58
(
2005
)
7
,
pp. 863-873
Persistent link: https://www.econbiz.de/10006713815
Saved in:
2
E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
5
,
pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
Saved in:
3
The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals...
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 32-38
Persistent link: https://www.econbiz.de/10006514306
Saved in:
4
Advertising Empirical Generalizations: Implications for Research and Action
Wind, Yoram
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 246
Persistent link: https://www.econbiz.de/10008273031
Saved in:
5
Today's Advertising Laws: Will They Survive the Digital Revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10008273053
Saved in:
6
Marketing by Experiment - Adaptive experimentation ensures that research is fast and flexible.
Wind, Yoram
- In:
Marketing research : a magazine of management and …
19
(
2007
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10007842137
Saved in:
7
Putting the Organization on Wheels: Workplace Design at SEI
West Jr, Alfred P.
;
Wind, Yoram
- In:
California management review : CMR
49
(
2007
)
2
,
pp. 138
Persistent link: https://www.econbiz.de/10007614901
Saved in:
8
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
- In:
Review of marketing research
8
(
2011
),
pp. 269-315
Persistent link: https://www.econbiz.de/10009957650
Saved in:
9
WHAT WE KNOW ABOUT ADVERTISING II - Empirical Generalizations: New Laws for Digital Marketing: How Advertising Research Must Change
Wind, Yoram
;
Sharp, Byron
;
Nelson-Field, Karen
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 175-180
Persistent link: https://www.econbiz.de/10010145079
Saved in:
10
ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers he...
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S56
Persistent link: https://www.econbiz.de/10006274163
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