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Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading
Michalek, Jeremy J.; Feinberg, Fred M.; Papalambros, … - In: The journal of product innovation management : an … 22 (2005) 1, pp. 42-62
Persistent link: https://www.econbiz.de/10006230473
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Product semantics and wine portfolio optimisation
MacDonald, Erin; Lubensky, Alexis; Sohns, Bryon; … - In: International journal of product development : IJPD 7 (2009) 1/2, pp. 73-98
Persistent link: https://www.econbiz.de/10009866430
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A cross-cultural study of users' craftmanship perceptions in vehicle interior design
Petiot, Jean-François; Salvo, Cécile; Hossoy, Ilkin; … - In: International journal of product development : IJPD 7 (2009) 1/2, pp. 28-46
Persistent link: https://www.econbiz.de/10009866432
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Evidence for using Interactive Genetic Algorithms in shape preference assessment
Kelly, Jarod C.; Wakefield, Gregory H.; Papalambros, … - In: International journal of product development : IJPD 13 (2011) 2, pp. 168-184
Persistent link: https://www.econbiz.de/10009866550
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Enhancing marketing with engineering: Optimal product line design for heterogeneous markets
Michalek, Jeremy J.; Ebbes, Peter; Adigüzel, Feray; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10008888965