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Voraussetzungen rationaler Entscheidungsvorbereitung im Fremdenverkehrs-Marketing unter Rücksicht auf neuere Analyse-Methoden
Mazanec, J. - In: Der Markt : international journal of marketing 71 (1979) 3, pp. 190-204
Persistent link: https://www.econbiz.de/10009853240
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"Zauberlehrlehrlings BeSEM" - oder "was Anwender über Ge- und Missbrauch des Structural Equation Modeling in der betriebswirtschaftlichen Forschung wissen sollten"
Mazanec, Josef A. - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 1, pp. 25-30
Persistent link: https://www.econbiz.de/10009854151
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Practising the causal approach to consumer behavior model building : an example from tourism research
Mazanec, Josef - In: Der Markt : international journal of marketing 21 (1982) 4, pp. 127-133
Persistent link: https://www.econbiz.de/10009853278
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BOOK REVIEWS - A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications
Lev, Benjamin; Buchta, Christian; Dolnicar, Sara; … - In: Interfaces : the INFORMS journal on the practice of … 32 (2002) 2, pp. 78
Persistent link: https://www.econbiz.de/10006264927
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A Simulation Framework for Heterogeneous Agents
Meyer, David; Karatzoglou, Alexandros; Leisch, Friedrich; … - In: Computational economics 22 (2003) 2, pp. 285-302
Persistent link: https://www.econbiz.de/10007031018
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Das Modell des "erlebten Risikos" (perceived risk) : Struktur und Operationalisierungskonzepte
Schweiger, G.; Mazanec, J.; Wiegele, O. - In: Der Markt : international journal of marketing 60 (1976) 4, pp. 93-102
Persistent link: https://www.econbiz.de/10009853226
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Neural market structure analysis: Novel topology-sensitive methodology
Mazanec, Josef A. - In: European journal of marketing : EJM 35 (2001) 7-8, pp. 894-914
Persistent link: https://www.econbiz.de/10006090703
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Tourism-Receiving Countries in Connotative Google Space
Mazanec, Josef A. - In: Journal of travel research : a quarterly publication of … 49 (2010) 4, pp. 501-513
Persistent link: https://www.econbiz.de/10008760956
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Tourism Destination Competitiveness: From Definition to Explanation?
Mazanec, Josef A.; Wöber, Karl; Zins, Andreas H. - In: Journal of travel research : a quarterly publication of … 46 (2007) 1, pp. 86-95
Persistent link: https://www.econbiz.de/10007760133
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Measuring the part worth of the mode of transport in a trip package: An extended Bradley–Terry model for paired-comparison conjoint data
Hatzinger, Reinhold; Mazanec, Josef A. - In: Journal of business research : JBR 60 (2007) 12, pp. 1290
Persistent link: https://www.econbiz.de/10007865892