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EDITORIAL - Isolating Executional Factors
Plummer, Joseph T. - In: Journal of advertising research 47 (2007) 1, pp. 1
Persistent link: https://www.econbiz.de/10007730020
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The Internet Revolution
Plummer, Joseph T. - In: Journal of advertising research 47 (2007) 2, pp. 129
Persistent link: https://www.econbiz.de/10007752882
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EDITORIAL - Word of Mouth -- A New Advertising Discipline?
Plummer, Joseph T. - In: Journal of advertising research 47 (2007) 4, pp. 385-386
Persistent link: https://www.econbiz.de/10007907449
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Book Review - What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Plummer, Joseph T.; Briggs, Rex; Stuart, Greg - In: Journal of advertising research 46 (2006) 4, pp. 469-471
Persistent link: https://www.econbiz.de/10007600584
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Editorial: The Fragile Nature of Corporate Reputation
Plummer, Joseph T. - In: Journal of advertising research 45 (2005) 3, pp. 289
Persistent link: https://www.econbiz.de/10006499581
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Editorial: Why Look into Media Planning?
Plummer, Joseph T. - In: Journal of advertising research 45 (2005) 1, pp. 1
Persistent link: https://www.econbiz.de/10006499611
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Editorial: To Our Readers and Supporters from the New Editor
Plummer, Joseph T. - In: Journal of advertising research 44 (2004) 3, pp. 223-224
Persistent link: https://www.econbiz.de/10006503571
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The 1980s - How Personality Makes a Difference - December 1984-January 1985, Volume 24, No. 6, pages 27-31 - Plummer shows that it is brand personality that makes a difference, i.e...
Plummer, Joseph T. - In: Journal of advertising research 40 (2000) 6, pp. 79-84
Persistent link: https://www.econbiz.de/10006514300
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EDITORIAL What Do People Do with Advertising? The Critical Question
Plummer, Joseph T. - In: Journal of advertising research 46 (2006) 1, pp. 1
Persistent link: https://www.econbiz.de/10007378759
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EDITORIAL - Up Close and Personal: The Value of Ethnography
Plummer, Joseph T. - In: Journal of advertising research 46 (2006) 3, pp. 245
Persistent link: https://www.econbiz.de/10007390441