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An AHP/DEA ranking method based on service quality approach : a case study in hotel industry
Shirouyehzad, Hadi
;
Lofti, Farhad Hosseinzadeh
; …
- In:
International journal of productivity and quality …
11
(
2013
)
4
,
pp. 434-445
Persistent link: https://www.econbiz.de/10010146207
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New business models in online hotel distribution : emerging private sales versus leading IDS
Runfola, Andrea
;
Rosati, Massimo
;
Guercini, Simone
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Service business
7
(
2013
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10010146465
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A social exchange perspective of the individual guanxi network : evidence from Malaysian-Chinese employees
Ahmed, Ishfaq
;
Ismail, Wan Khairuzzaman Wan
;
Amin, …
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Chinese management studies : CMS
7
(
2013
)
1
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010147097
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The relationship between entrepreneurial marketing and the characteristics of Thai hotels and their managers
Boonchoo, Pattana
;
Wadeson, Nigel
;
Tsang, Denise
- In:
Journal of research in marketing and entrepreneurship : JRME
15
(
2013
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10010185178
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5
International journal of hospitality & tourism administration
Binghamton, NY : Haworth Hospitality Pr
;
anfangs: New …
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1.2000 -
Persistent link: https://www.econbiz.de/10010186718
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6
Markenartikel
: das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
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Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
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Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
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An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
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The journal of
brand
management : an international journal
Basingstoke : Palgrave Macmillan
;
2002-2006,2: London : …
-
Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821
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