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Kowledge-based marketing : building and sustaining competitive advantage through knowledge co-creation
Kohlbacher, Florian - In: International journal of management and decision making … 9 (2008) 6, pp. 617-645
Persistent link: https://www.econbiz.de/10009865560
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Koordiniertes Kopieren und kreatives Kooperieren
Kohlbacher, Florian - In: Wissensmanagement : das Magazin für Führungskräfte 9 (2007) 4, pp. 14-16
Persistent link: https://www.econbiz.de/10009876134
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Implizites Marketingwissen zum Leben erwecken
Kohlbacher, Florian - In: Wissensmanagement : das Magazin für Führungskräfte 9 (2007) 7, pp. 28-30
Persistent link: https://www.econbiz.de/10009876182
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Strategic knowledge-based marketing
Kohlbacher, Florian - In: International journal of knowledge management studies : … 3 (2009) 1, pp. 154
Persistent link: https://www.econbiz.de/10008268900
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Japan und das Wissen der Babyboomer : demografischer Wandel
Kohlbacher, Florian; Haghirian, Parissa - In: Wissensmanagement : das Magazin für Führungskräfte 9 (2007) 1, pp. 22-24
Persistent link: https://www.econbiz.de/10007599303
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Understanding “silver” consumers through cognitive age, health condition, financial status, and personal values: Empirical evidence from the world's most mature market Japan
Kohlbacher, Florian; Chéron, Emmanuel - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 179-189
Persistent link: https://www.econbiz.de/10009983153
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The effects of brand-cause fit and campaign duration on consumer perception of cause-related marketing in Japan
Chéron, Emmanuel; Kohlbacher, Florian; Kusuma, Kaoru - In: The journal of consumer marketing 29 (2012) 5, pp. 357-369
Persistent link: https://www.econbiz.de/10009998262
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Baby Boomer Retirement, Arbeitskräftemangel und Silbermarkt : Herausforderungen und Chancen des Demografischen Wandels für Unternehmen in Japan
Kohlbacher, Florian - In: Wirtschaftspolitische Blätter 54 (2007) 4, pp. 745-758
Persistent link: https://www.econbiz.de/10007979497
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The Toyota way of global knowledge creation the "lern local, act global" strategy
Ichijo, Kazuo; Kohlbacher, Florian - In: International journal of automotive technology and … 7 (2007) 2/3, pp. 116-134
Persistent link: https://www.econbiz.de/10009873297
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A cross-cultural analysis of pro-environmental consumer behaviour among seniors
Sudbury Riley, Lynn; Kohlbacher, Florian; Hofmeister, Agnes - In: Journal of marketing management : MM 28 (2012) 3, pp. 290-313
Persistent link: https://www.econbiz.de/10009845510