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Maccormack, Alan; Rusnak, John; Baldwin, Carliss Y. - In: Management science : journal of the Institute for … 52 (2006) 7, pp. 1015-1030

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MacCormack, Alan; Rusnak, John; Baldwin, Carliss Y. - In: Operations research, Management science : OR MS ; the … 48 (2008) 1, pp. 97-100

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Meenaghan, Tony; McLoughlin, Damien; McCormack, Alan - In: Psychology & marketing 30 (2013) 5, pp. 444-460

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Iansiti, Marco; MacCormack, Alan - In: Harvard business review : HBR 75 (1997) 5, pp. 108-117

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Maccormack, Alan; Iansiti, Marco - In: The journal of product innovation management : an … 26 (2009) 3, pp. 248-263

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Maccormack, Alan; Verganti, Roberto - In: The journal of product innovation management : an … 20 (2003) 3, pp. 217-232

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