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Homburg, Christian
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Die Betriebswirtschaft : DBW
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Systemanbieterstrategien im Industriegütermarketing: Eine Untersuchung der Erfolgsfaktoren
Homburg, Christian
;
Kühlborn, Sven
;
Stock, Ruth
- In:
Die Unternehmung : Swiss journal of business research …
59
(
2005
)
5
,
pp. 385-406
Persistent link: https://www.econbiz.de/10006159717
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Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10006810401
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