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Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
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Originator and generic medicine : pricing and market share
Smit, Eon van der Merwe
;
Bredenkamp, Jhandré
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 104-119
Persistent link: https://www.econbiz.de/10010160212
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