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THE POWER OF CUSTOMERS' MINDSET Are your customers in a concrete or abstract mindset as they think about purchasing your product? The answer can affect how much they buy.
Goldsmith, Kelly; Xu, Jing; Dhar, Ravi - In: MIT sloan management review 52 (2010) 1, pp. 19-22
Persistent link: https://www.econbiz.de/10008711357
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The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality
Meyvis, Tom; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 49 (2012) 2, pp. 206-218
Persistent link: https://www.econbiz.de/10009848170
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When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion
Goldsmith, Kelly; Cho, Eunice Kim; Dhar, Ravi - In: Journal of marketing research : JMR 49 (2012) 6, pp. 872-881
Persistent link: https://www.econbiz.de/10010051935
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Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention
Mogilner, Cassie; Aaker, Jennifer L.; Pennington, Ginger L. - In: Journal of consumer research : JCR ; an … 34 (2008) 5, pp. 670-681
Persistent link: https://www.econbiz.de/10007906633
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How Happiness Affects Choice
Mogilner, Cassie; Aaker, Jennifer; Kamvar, Sepandar D - In: Journal of consumer research : JCR ; an … 39 (2012) 2, pp. 429-429
Persistent link: https://www.econbiz.de/10010001272
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Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment
Mogilner, Cassie; Shiv, Baba; Iyengar, Sheena S - In: Journal of consumer research : JCR ; an … 39 (2013) 6, pp. 1300-1312
Persistent link: https://www.econbiz.de/10010101897
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The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction
Mogilner, Cassie; Rudnick, Tamar; Iyengar, Sheena S. - In: Journal of consumer research : JCR ; an … 35 (2008) 2, pp. 202-215
Persistent link: https://www.econbiz.de/10008085101
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"The Time vs. Money Effect": Shifting Product Attitudes and Decisions through Personal Connection
Mogilner, Cassie; Aaker, Jennifer - In: Journal of consumer research : JCR ; an … 36 (2009) 2, pp. 277-291
Persistent link: https://www.econbiz.de/10008284391
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Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
Aaker, Jennifer; Vohs, Kathleen D; Mogilner, Cassie - In: Journal of consumer research : JCR ; an … 37 (2010) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10008440747
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Nachhaltigkeit in naturwissenschaftlicher und sozialwissenschaftlicher Perspektive
Fritz, P.; Huber, J.; Lewi, H.W.; Hatzius, Th - In: Quarterly journal of international agriculture 35 (1996) 3, pp. 299-302
Persistent link: https://www.econbiz.de/10006738832