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Brands as signals : a cross-co...
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Erdem, Tülin
19
Swait, Joffre
17
Valenzuela, Ana
8
Louviere, Jordan
4
Sun, Baohong
4
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3
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3
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Journal of marketing research : JMR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of econometrics
3
Journal of applied econometrics
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
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International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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OLC EcoSci
ECONIS (ZBW)
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1
Brands as Signals: A Cross-Country Validation Study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
- In:
Journal of marketing
70
(
2006
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10005918556
Saved in:
2
Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
- In:
Journal of marketing research : JMR
41
(
2004
)
1
,
pp. 86-100
Persistent link: https://www.econbiz.de/10006648035
Saved in:
3
The impact of brand credibility on consumer price sensitivity
Erdem, Tülin
;
Swait, Joffre
;
Louviere, Jordan
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10006176364
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4
Brand Credibility, Brand Consideration, and Choice
Erdem, Tülin
;
Swait, Joffre
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
1
,
pp. 191-198
Persistent link: https://www.econbiz.de/10006646311
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5
The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior
Swait, Joffre
;
Erdem, Tülin
- In:
Journal of marketing research : JMR
39
(
2002
)
3
,
pp. 304-320
Persistent link: https://www.econbiz.de/10006653472
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6
Brand Effects on Choice and Choice Set Formation Under Uncertainty
Swait, Joffre
;
Erdem, Tülin
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
5
,
pp. 679-697
Persistent link: https://www.econbiz.de/10007870857
Saved in:
7
The Development of Consumer-Based Consumption Constellations in Children
Valenzuela, Ana
;
Meilers, Barbara
;
Strebet, Judi
- In:
Journal of consumer research : JCR ; an …
36
(
2010
)
5
,
pp. 757-778
Persistent link: https://www.econbiz.de/10008372802
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8
Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 754-764
Persistent link: https://www.econbiz.de/10008340009
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9
The effects of customization procedure on consumer preferences and satisfaction : Report No. 04-111
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
MSI reports : working paper series
(
2004
)
2
,
pp. 97-102
Persistent link: https://www.econbiz.de/10009893413
Saved in:
10
Shelf space schemas: Myth or reality?
Valenzuela, Ana
;
Raghubir, Priya
;
Mitakakis, Chrissy
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 881-888
Persistent link: https://www.econbiz.de/10010108521
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