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The Hot Seat: Profiling the Marketing Department Chair
Aggarwal, Praveen; Rochford, Linda; Vaidyanathan, Rajiv - In: Journal of marketing education : JME 31 (2009) 1, pp. 40-51
Persistent link: https://www.econbiz.de/10008226929
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The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students
Aggarwal, Praveen; Vaidyanathan, Rajiv; Rochford, Linda - In: Journal of marketing education : JME 29 (2007) 3, pp. 223-233
Persistent link: https://www.econbiz.de/10007877142
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An Exploratory Investigation of Computer Simulations, Student Preferences, and Performance
Vaidyanathan, Rajiv; Rochford, Linda - In: Journal of education for business 73 (1998) 3, pp. 144-149
Persistent link: https://www.econbiz.de/10006419957
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Who is the fairest of them all? An attributional approach to price fairness perceptions
Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of business research : JBR 56 (2003) 6, pp. 453-464
Persistent link: https://www.econbiz.de/10006721107
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Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research
Aggarwal, Praveen; Vaidyanathan, Rajiv; Venkatesh, Alladi - In: Journal of retailing 85 (2009) 2, pp. 145-158
Persistent link: https://www.econbiz.de/10008259748
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Managerial and Public Attitudes Toward Ethics in Marketing Research
Aggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, Stephen - In: Journal of business ethics : JOBE 109 (2012) 4, pp. 463-482
Persistent link: https://www.econbiz.de/10010019010
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Eliciting Online Customers' Preferences: Conjoint vs Self-Explicated Attribute-Level Measurements
Aggarwal, Praveen; Vaidyanathan, Rajiv - In: Journal of marketing management : MM 19 (2003) 1-2, pp. 157-178
Persistent link: https://www.econbiz.de/10006969531
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Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-related Marketing Communications
Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of marketing communications 11 (2005) 4, pp. 231-246
Persistent link: https://www.econbiz.de/10008116048
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Perceived effectiveness of recommendation agent routines: search vs. experience goods
Aggarwal, Praveen; Vaidyanathan, Rajiv - In: International journal of internet marketing and … 2 (2005) 1-2, pp. 38-55
Persistent link: https://www.econbiz.de/10008116307
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Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research
Aggarwal, Praveen; Vaidyanathan, Rajiv; Venkatesh, Alladi - In: Journal of retailing 85 (2009) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10008889578