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ECONIS (ZBW)
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1
Journal of hospitality marketing & management
Philadelphia, Pa : Taylor & Francis
-
18.2009 -
Persistent link: https://www.econbiz.de/10008373273
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2
International journal of leisure and tourism marketing : IJLTM
[Olney] : Inderscience Enterprises
-
2009 -
Persistent link: https://www.econbiz.de/10008337233
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3
Managing leisure : an international journal
Abingdon : Routledge
;
anfangs: London : E & FN Spon
-
1.1995 -
Persistent link: https://www.econbiz.de/10010186717
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4
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
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14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
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5
International journal of advertising : the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
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2.1983 -
Persistent link: https://www.econbiz.de/10008276210
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6
Journal of advertising research
New York, NY : Foundation
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1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
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7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
-
Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
-
44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
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8
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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9
Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
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10
International journal of electronic marketing and retailing : IJEMR
Olney, Bucks. : Inderscience Enterprises Ltd.
-
1.2006/07 -
Persistent link: https://www.econbiz.de/10008276015
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