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Creating and launching a chall...
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Chernatony, Leslie de
44
de Chernatony, Leslie
25
Buil, Isabel
12
Wallace, Elaine
8
Christodoulides, George
7
Cottam, Susan
7
De Chernatony, Leslie
7
Segal-Horn, Susan
6
Dall'Olmo Riley, Francesca
4
Drury, Susan
4
Harris, Fiona
4
Veloutsou, Cleopatra
4
Abimbola, Temi
3
Martinez, Eva
3
Martínez, Eva
3
Riley, Francesca Dall'Olmo
3
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2
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2
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2
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1
Bernath, Ratna
1
Bouwman, Margot
1
Bradley, Nigel
1
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1
Brodie, Roderick J.
1
Chernatony, Leslie De
1
Coleman, Darren
1
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1
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1
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1
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1
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Journal of marketing management : MM
15
Journal of business research : JBR
11
The service industries journal
10
European journal of marketing : EJM
9
Journal of the Market Research Society : JMRS
5
The journal of product & brand management
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Marketing theory
2
The journal of brand management : an international journal
2
British journal of management : BJM
1
Cuadernos de economía y dirección de la empresa : CEDE
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of euro-marketing
1
Journal of general management
1
Journal of marketing communications
1
Journal of targeting, measurement and analysis for marketing
1
Management today
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Marketing intelligence & planning
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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OLC EcoSci
ECONIS (ZBW)
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
9
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Creating and launching a challenger brand: a case study
de Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10008169905
Saved in:
2
Creating and launching a challenger brand: a case study
de Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1-2
,
pp. 75-90
Persistent link: https://www.econbiz.de/10008238862
Saved in:
3
Towards the holy grail of defining "brand"
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 101-105
Persistent link: https://www.econbiz.de/10009870705
Saved in:
4
Seven Building Blocks of Brands
Chernatony, Leslie de
- In:
Management today
(
1993
),
pp. 66-69
Persistent link: https://www.econbiz.de/10006414481
Saved in:
5
Exploring the Development of Lifestyle Retail Brands
Helman, Deborah
;
Chernatony, Leslie de
- In:
The service industries journal
19
(
1999
)
2
,
pp. 49-68
Persistent link: https://www.econbiz.de/10007337475
Saved in:
6
Internal brand building and structuration: the role of leadership
Vallaster, Christine
;
Chernatony, Leslie de
- In:
European journal of marketing : EJM
40
(
2006
)
7
,
pp. 761-784
Persistent link: https://www.econbiz.de/10007271135
Saved in:
7
Surfacing values tension in corporate brands
Chernatony, Leslie de
- In:
Thexis : Fachzeitschrift für Marketing ; …
22
(
2005
)
1
,
pp. 18-20
Persistent link: https://www.econbiz.de/10006017775
Saved in:
8
The effect of service brand extensions on corporate image: An empirical model
Pina, Jose M.
;
Martinez, Eva
;
Chernatony, Leslie de
; …
- In:
European journal of marketing : EJM
40
(
2006
)
1-2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10006075539
Saved in:
9
The criteria for successful services brands
Chernatony, Leslie de
;
Segal-Horn, Susan
- In:
European journal of marketing : EJM
37
(
2003
)
7
,
pp. 1095-1118
Persistent link: https://www.econbiz.de/10006083712
Saved in:
10
Corporate branding and corporate brand performance
Harris, Fiona
;
Chernatony, Leslie de
- In:
European journal of marketing : EJM
35
(
2001
)
3-4
,
pp. 441-456
Persistent link: https://www.econbiz.de/10006091192
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