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Journal of promotion management : JPM
Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10008932844
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2
Journal of current issues and research in
advertising
: JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
Saved in:
3
International journal of
advertising
: the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
-
2.1983 -
Persistent link: https://www.econbiz.de/10008276210
Saved in:
4
Journal of
advertising
research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
Saved in:
5
Customer orientation, merchandising competencies, and financial performance of small fashion retailers in Bangkok
Chotekorakul, Warin
;
Nelson, James
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 225-242
Persistent link: https://www.econbiz.de/10010159662
Saved in:
6
Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M.
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 292-322
Persistent link: https://www.econbiz.de/10010184743
Saved in:
7
Transfer, Werbeforschung & Praxis : Zeitschrift für
Werbung
, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
-
Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
-
44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
Saved in:
8
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Saved in:
9
Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
Saved in:
10
Journal of
advertising
: official publication of the American Academy of
Advertising
American Academy of Advertising
-
Philadelphia, Pa : Taylor & Francis
;
-2012: Atlanta, Ga …
-
1.1972 -
Persistent link: https://www.econbiz.de/10008373318
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