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Looking for the emotional unconscious in advertising
Penn, David - In: International journal of market research : JMRS ; the … 48 (2006) 5, pp. 515-524
Persistent link: https://www.econbiz.de/10007297068
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NEUROSCIENCE - Could brain science be peace broker in the 'Recall Wars'? Rational vs emotional; recall vs recognition. Here's why old certainties about ads look a bit tarnished --...
Penn, David - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 8, pp. 33-35
Persistent link: https://www.econbiz.de/10006750684
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MARKET RESEARCH - Does market research work any more? Yes, it still works. But we need to adjust our assumptions and improve the way we ask questions.
Penn, David - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 2, pp. 43-45
Persistent link: https://www.econbiz.de/10006758072
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Jon Steel on planning
Penn, David - In: ADMAP : for decisionmakers in advertising, marketing, … (2010), pp. 9-10
Persistent link: https://www.econbiz.de/10008372428
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BRAND CONTAGION Just as ideas that move or inspire people spread rapidly, contagious ad campaigns can reinvigorate brand engagement.
Penn, David - In: ADMAP : for decisionmakers in advertising, marketing, … (2010), pp. 42-44
Persistent link: https://www.econbiz.de/10008454742
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Beyond neuroscience -- Whatever happened to neuromarketing - People aren't always rational. Based on neuroscience, here's a research technique that aims to explore pre-cognitive, e...
Penn, David - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 27-29
Persistent link: https://www.econbiz.de/10007906600
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Book Reviews - The Economic Approach to Law
Miceli, Thomas J.; Penn, David - In: Business economics : the journal of the National … 39 (2004) 4, pp. 71
Persistent link: https://www.econbiz.de/10006426970
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NEUROSCIENCE - Interconnectivity is not the same as enlightenment - Brain scanning isn't brain science -- So don't imagine that it can provide many answers to marketing problems. U...
Penn, David - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 5, pp. 37-38
Persistent link: https://www.econbiz.de/10007261206
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ADVERTISING RESEARCH - LIP to HIP: Responding to changing views - How do you pre-test ads when direct questions won't get the right answers? Ask better questions and use matched sa...
Penn, David - In: ADMAP : for decisionmakers in advertising, marketing, … 37 (2002) 10, pp. 32-34
Persistent link: https://www.econbiz.de/10006765728
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Blog of the Month: Facebook holds up a flattering mirror
Penn, David - In: ADMAP : for decisionmakers in advertising, marketing, … (2011), pp. 8-10
Persistent link: https://www.econbiz.de/10008930663