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Integrating brand and marketing perspectives in M&A

Bauer, Florian Andreas; Matzler, Kurt; Wille, Claudia - In: Problems and perspectives in management : PPM 10 (2012) 4, pp. 57-70

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Consumer response to brand renaming as part of an international standardisation strategy

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The journal of product & brand management

Bradford : Emerald; anfangs: Bradford : MCB Univ. Press - Nachgewiesen 2.1993 -

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Markenartikel : das Magazin für Markenführung

Markenverband - Hamburg : New-Business-Verl; anfangs: Berlin : Merkur; … - 1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …

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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung

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Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia

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Conceptualisation of branding : strategy based on the Indian pharma sector

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Temporary retail in fashion system : an explorative study

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Validation of a conscientious corporate brand framework : a Turkish study

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City brand challenge 101 : Sharjah in a globalised UAE context

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