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Handbuch Franchising : Zukunft...
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Tietz, Bruno
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Marketing : ZFP ; journal of research and management
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Die bisherige und künftige Paradigmatik des Marketing in Theorie und Praxis. Zweiter Teil: Zur künftigen Entwicklung des Marketing.
Tietz, Bruno
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Marketing : ZFP ; journal of research and management
15
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1993
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pp. 221-236
Persistent link: https://www.econbiz.de/10006870267
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Die bisherige und künftige Paradigmatik des Marketing in Theorie und Praxis. Erster Teil: Zur bisherigen Entwicklung und derzeitigen Situation des Marketing.
Tietz, Bruno
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Marketing : ZFP ; journal of research and management
15
(
1993
)
3
,
pp. 149-163
Persistent link: https://www.econbiz.de/10006870277
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