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1
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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2
ABC inventroy classification via linear discrimanant analysis and ranking methods
Hadad, Yossi
;
Kerem, Baruch
- In:
International journal of logistics systems and management
14
(
2013
)
4
,
pp. 387-404
Persistent link: https://www.econbiz.de/10010146130
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3
Adoption of ISO 9000 management standard in EU's transition economies : the case of the Baltic States
Heras-Saizarbitoria, Iñaki
;
Arana, Germán
; …
- In:
Journal of business economics and management
14
(
2013
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10010147597
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4
Journal of advertising : official publication of the American Academy of Advertising
American Academy of Advertising
-
Philadelphia, Pa : Taylor & Francis
;
-2012: Atlanta, Ga …
-
1.1972 -
Persistent link: https://www.econbiz.de/10008373318
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5
Media-Perspektiven
Frankfurt, M : Media-Perspektiven
;
anfangs: Frankfurt, …
-
1970 -
Persistent link: https://www.econbiz.de/10008376352
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6
Werben & verkaufen : W & V
München : Verl. Werben-&-Verkaufen
;
-2009: München : …
-
1963,Apr. -
Persistent link: https://www.econbiz.de/10008384765
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7
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
Saved in:
8
International journal of advertising : the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
-
2.1983 -
Persistent link: https://www.econbiz.de/10008276210
Saved in:
9
Journal of advertising research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
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10
Journal of promotion management : JPM
Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10008932844
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