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The double helix of marketing : the complementary relationship between marketing history and marketing theory
Sheth, Jagdish N. - In: Marketing theory 11 (2011) 4, pp. 503-505
Persistent link: https://www.econbiz.de/10009870768
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Till death do us part.but not always: Six antecedents to a customer's relational preference in buyer-seller exchanges
Sheth, Jagdish N.; Shah, Reshma H. - In: Industrial marketing management : the international … 32 (2003) 8, pp. 627-632
Persistent link: https://www.econbiz.de/10006251101
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Organizational buying behavior: Past performance and future expectations
Sheth, Jagdish N. - In: The journal of business & industrial marketing 11 (1996) 3-4, pp. 7-24
Persistent link: https://www.econbiz.de/10007326331
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The surpluses and shortages in business-to-business marketing theory and research
Sheth, Jagdish N.; Sharma, Arun - In: The journal of business & industrial marketing 21 (2006) 7, pp. 422-427
Persistent link: https://www.econbiz.de/10007295701
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - The Antecedents and Consequences of Customer-Centric Mar...
Sheth, Jagdish N.; Sisodia, Rajendra S.; Sharma, Arun - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10006152487
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MARKETING IN THE 21ST CENTURY - Revisiting Marketing's Lawlike Generalizations
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Journal of the Academy of Marketing Science 27 (1999) 1, pp. 71-87
Persistent link: https://www.econbiz.de/10006152999
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Relationship Marketing in Consumer Markets: Antecedents and Consequences
Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of the Academy of Marketing Science 23 (1995) 4, pp. 255-271
Persistent link: https://www.econbiz.de/10006154436
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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Brown, Stephen W.; Webster, Frederick E.; Steenkamp, … - In: Journal of marketing 69 (2005) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10005920866
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The Evolution of Relationship Marketing
Sheth, Jagdish N.; Parvatiyar, Atul - In: International business review : the official journal of … 4 (1995) 4, pp. 397-418
Persistent link: https://www.econbiz.de/10005999347
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An experimental approach to investigating satisfaction and continuity in marketing alliances
Shamdasani, Prem N.; Sheth, Jagdish N. - In: European journal of marketing : EJM 29 (1995) 4, pp. 6-23
Persistent link: https://www.econbiz.de/10006103017