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Laroche, Michel
64
Cleveland, Mark
11
Richard, Marie-Odile
8
Ueltschy, Linda C.
7
Darmon, René Y.
6
Kalamas, Maria
6
Kim, Chankon
6
Pons, Frank
6
Mourali, Mehdi
4
Teng, Lefa
4
Yang, Zhiyong
4
Bergeron, Jasmin
3
Mazaheri, Ebrahim
3
Papadopoulos, Nicolas
3
Petrof, John V.
3
Zhou, Lianxi
3
Cho, Hyuksoo
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Yingwei, Ren
2
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2
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1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
29
The journal of services marketing
6
International journal of advertising : the quarterly review of marketing communications
4
Business horizons
3
International marketing review
3
Journal of international consumer marketing
3
Journal of international marketing
3
European journal of operational research : EJOR
2
Journal of retailing and consumer services
2
Psychology & marketing
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Multinational business review
1
OR-Spektrum : quantitative approaches in management
1
Revue française du marketing
1
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OLC EcoSci
ECONIS (ZBW)
112
RePEc
43
Other ZBW resources
38
USB Cologne (EcoSocSci)
13
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Relationship Marketing -- The Emperor in Used Clothes
Petrof, John V.
- In:
Business horizons
41
(
1998
)
2
,
pp. 79-82
Persistent link: https://www.econbiz.de/10006200508
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2
Relationship Marketing: The Wheel Reinvented?
Petrof, John V.
- In:
Business horizons
40
(
1997
)
6
,
pp. 26-31
Persistent link: https://www.econbiz.de/10006202646
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3
Evoked Set: Myth or Reality?
Petrof, John V.
;
Daghfous, Naoufel
- In:
Business horizons
39
(
1996
)
3
,
pp. 72-77
Persistent link: https://www.econbiz.de/10006207804
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4
Assessing consumer preferences in the context of new product diffusion
Cestre, Ghislaine
;
Darmon, René Y.
- In:
International journal of research in marketing : IJRM ; …
15
(
1998
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10006200313
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5
Controlling sales force turnover costs through optimal recruiting and training policies
Darmon, René Y.
- In:
European journal of operational research : EJOR
154
(
2004
)
1
,
pp. 291-303
Persistent link: https://www.econbiz.de/10006648532
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6
Optimal conditions for sales force equitable compensation
Darmon, René Y.
- In:
OR-Spektrum : quantitative approaches in management
22
(
2000
)
1
,
pp. 35-58
Persistent link: https://www.econbiz.de/10006839725
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7
Salespeople's management of customer information: Impact on optimal territory and sales force sizes
Darmon, René Y.
- In:
European journal of operational research : EJOR
137
(
2002
)
1
,
pp. 162-176
Persistent link: https://www.econbiz.de/10006656043
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8
Designing sales force satisfying selling positions: a conjoint measurement approach
Darmon, René Y.
;
Rigaux-Bricmont, Benny P.
;
Balloffet, …
- In:
Industrial marketing management : the international …
32
(
2003
)
6
,
pp. 501-516
Persistent link: https://www.econbiz.de/10006254221
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9
La vente: quelques grandes tendances actuelles
Darmon, René Y.
- In:
Revue française du marketing
(
1997
)
164
,
pp. 121-128
Persistent link: https://www.econbiz.de/10007929370
Saved in:
10
Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences
Laroche, Michel
;
Yang, Zhiyong
;
Mcdougall, Gordon H.G.
; …
- In:
Journal of retailing
81
(
2005
)
4
,
pp. 251-268
Persistent link: https://www.econbiz.de/10006605734
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