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How to manage successfully in Central Asia
Roberts, Ken; Duisenbakov, Daule; Balykbaev, Takir; … - In: Journal for East European management studies : JEEMS 7 (2002) 3, pp. 316-322
Persistent link: https://www.econbiz.de/10007378546
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New Private Enterprises in Three Transitional Contexts: Central Europe, the Former Soviet Union and China
Roberts, Ken; Zhou, Changcheng - In: Post-communist economies 12 (2000) 2, pp. 187-200
Persistent link: https://www.econbiz.de/10007506723
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In Sync - Invest in the right mix of activities at the right time to avoid eroding your brand's value.
Slywotzky, Adrian; Roberts, Ken - In: Marketing management : a quarterly business management … 15 (2006) 4, pp. 18-24
Persistent link: https://www.econbiz.de/10007278911
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Post-Soviet management: evidence from Kazakhstan
Roberts, Ken; Tholen, Jochen; Balykbaev, Takir; … - In: Journal for East European management studies : JEEMS 8 (2003) 3, pp. 319-331
Persistent link: https://www.econbiz.de/10006026593
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BRAND MEASUREMENT - At last — Brand measurement equals brand performance - If your brand tracker does not strongly correlate with changes in market share, it is not measuring brand...
Roberts, Ken; Wong, Elaine - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 41-43
Persistent link: https://www.econbiz.de/10008274420
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Work-life balance - the sources of the contemporary problem and the probable outcomes: A review and interpretation of the evidence
Roberts, Ken - In: Employee relations 29 (2007) 4, pp. 334-351
Persistent link: https://www.econbiz.de/10007747745
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BRAND STRATEGY - Brand-building based on drivers of market share - Base your brand strategy on proven drivers of market share, not simply on hunch.
Roberts, Ken - In: ADMAP : for decisionmakers in advertising, marketing, … (2007), pp. 16-19
Persistent link: https://www.econbiz.de/10007748160
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AD TESTING - A revolution in ad testing - Communications should change a business outcome, such as increasing market share, but strategies need to be measured on both buyers' ratio...
Roberts, Ken - In: ADMAP : for decisionmakers in advertising, marketing, … (2013), pp. 10-12
Persistent link: https://www.econbiz.de/10010154211
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Making Symbols Make Money: Managing Brands as Strategic Assets
Almquist, Eric; Turvill, Ian; Roberts, Ken - In: Design management journal 9 (1998) 1, pp. 26-31
Persistent link: https://www.econbiz.de/10007193433
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Choosing a quality contractor
Roberts, Ken - In: Logistics (1994), pp. 4-5
Persistent link: https://www.econbiz.de/10007140739