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Strategic Communications - Plug into Your National Brand
Anholt, Simon - In: International trade forum : the magazine of the … 41 (2005) 4, pp. 20-23
Persistent link: https://www.econbiz.de/10007427508
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Features - The Nation as Brand - As brands go global, a product's country of origin can be as the company that makes it.
Anholt, Simon - In: Across the board 37 (2000) 10, pp. 22-28
Persistent link: https://www.econbiz.de/10006697544
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Anholt Nation Brands Index: How Does the World See America?
Anholt, Simon - In: Journal of advertising research 45 (2005) 3, pp. 296-304
Persistent link: https://www.econbiz.de/10006499578
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Book reviews - Brand America
Anholt, Simon; Hildreth, Jeremy; Baskin, Meryy - In: International journal of advertising : the quarterly … 24 (2005) 1, pp. 125
Persistent link: https://www.econbiz.de/10008116960
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Does the world realy need another ad agency ? - How do you invent a global agency from scratch? Ignore the network imperative
Anholt, Simon - In: ADMAP : for decisionmakers in advertising, marketing, … 36 (2001) 5, pp. 15-17
Persistent link: https://www.econbiz.de/10006773894