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When Good Brands Do Bad
Aaker, Jennifer; Fournier, Susan; Brasel, S.Adam - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10006646326
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How Happiness Affects Choice
Mogilner, Cassie; Aaker, Jennifer; Kamvar, Sepandar D - In: Journal of consumer research : JCR ; an … 39 (2012) 2, pp. 429-429
Persistent link: https://www.econbiz.de/10010001272
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Recalling Mixed Emotions
Aaker, Jennifer; Drolet, Aimee; Griffin, Dale - In: Journal of consumer research : JCR ; an … 35 (2008) 2, pp. 268-278
Persistent link: https://www.econbiz.de/10008085096
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The Happiness of Giving: The Time-Ask Effect
Liu, Wendy; Aaker, Jennifer - In: Journal of consumer research : JCR ; an … 35 (2008) 3, pp. 543
Persistent link: https://www.econbiz.de/10008109402
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"The Time vs. Money Effect": Shifting Product Attitudes and Decisions through Personal Connection
Mogilner, Cassie; Aaker, Jennifer - In: Journal of consumer research : JCR ; an … 36 (2009) 2, pp. 277-291
Persistent link: https://www.econbiz.de/10008284391
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Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
Aaker, Jennifer; Vohs, Kathleen D; Mogilner, Cassie - In: Journal of consumer research : JCR ; an … 37 (2010) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10008440747