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Gelb, Betsy D.
35
Bush, Darren
4
Geiger-Oneto, Stephanie
3
Drekic, Steve
2
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2
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2
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2
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Business horizons
7
Journal of advertising research
7
Journal of business strategy
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of current issues and research in advertising : JCIRA
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
MIT sloan management review
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
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1
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OLC EcoSci
ECONIS (ZBW)
62
RePEc
24
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15
USB Cologne (EcoSocSci)
5
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1
Symbolic calculation of the moments of the time of ruin
Drekic, Steve
;
Stafford, James E.
;
Willmot, Gordon E.
- In:
Insurance / Mathematics & economics
34
(
2004
)
1
,
pp. 109-120
Persistent link: https://www.econbiz.de/10006883779
Saved in:
2
Symbolic Computation of Moments in Priority Queues
Drekic, Steve
;
Stafford, James E.
- In:
INFORMS journal on computing : JOC
14
(
2002
)
3
,
pp. 261-277
Persistent link: https://www.econbiz.de/10007108523
Saved in:
3
Adapting to "word of mouse"
Gelb, Betsy D.
;
Sundaram, Suresh
- In:
Business horizons
45
(
2002
)
4
,
pp. 21-25
Persistent link: https://www.econbiz.de/10006174455
Saved in:
4
When Your Competitor Turns Obstructionist
Gelb, Betsy D.
;
Hayes, Linda
- In:
Business horizons
40
(
1997
)
2
,
pp. 33-39
Persistent link: https://www.econbiz.de/10006206419
Saved in:
5
More Boycotts Ahead? Some Implications
Gelb, Betsy D.
- In:
Business horizons
38
(
1995
)
2
,
pp. 70-76
Persistent link: https://www.econbiz.de/10006215028
Saved in:
6
Selling Your Service Business
Gelb, Betsy D.
- In:
Business horizons
38
(
1995
)
6
,
pp. 71-76
Persistent link: https://www.econbiz.de/10006217511
Saved in:
7
FIELDWORK - The Marketing Consequences of Competitor Lawsuits - The marketing implications of litigation are often not factored into the decision to take legal action -- But they s...
Gelb, Betsy D.
;
Bush, Darren
- In:
MIT sloan management review
47
(
2006
)
2
,
pp. 21-23
Persistent link: https://www.econbiz.de/10006228680
Saved in:
8
Observations - Hispanic-targeted Advertising: More Sales? This study uses sales data to evaluate whether a Hispanic-targeting plus general advertising policy is superior to a gener...
Torres, Ivonne M.
;
Gelb, Betsy D.
- In:
Journal of advertising research
42
(
2002
)
6
,
pp. 69-76
Persistent link: https://www.econbiz.de/10006507770
Saved in:
9
Observations - "Market Patriotism": Advertising Dilemma - Should an advertiser focus communication on patriotic themes or associations in this time when so many others are doing so...
Gelb, Betsy D.
- In:
Journal of advertising research
42
(
2002
)
1
,
pp. 67-70
Persistent link: https://www.econbiz.de/10006509566
Saved in:
10
SPECIAL ISSUE: YOUTH RESEARCH - OBSERVATIONS - Gaining "Bonus Customers" by Stretching the Market
Gelb, Betsy D.
- In:
Journal of advertising research
41
(
2001
)
5
,
pp. 73
Persistent link: https://www.econbiz.de/10006510817
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