//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Editorial: The Fragile Nature...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
10
Language
All
Undetermined
10
Author
All
Plummer, Joseph T.
10
Briggs, Rex
1
Stuart, Greg
1
Published in...
All
Journal of advertising research
10
Source
All
OLC EcoSci
ECONIS (ZBW)
9
RePEc
3
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
EDITORIAL What Do People Do with Advertising? The Critical Question
Plummer, Joseph T.
- In:
Journal of advertising research
46
(
2006
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10007378759
Saved in:
2
EDITORIAL - Up Close and Personal: The Value of Ethnography
Plummer, Joseph T.
- In:
Journal of advertising research
46
(
2006
)
3
,
pp. 245
Persistent link: https://www.econbiz.de/10007390441
Saved in:
3
Editorial: The Fragile Nature of Corporate Reputation
Plummer, Joseph T.
- In:
Journal of advertising research
45
(
2005
)
3
,
pp. 289
Persistent link: https://www.econbiz.de/10006499581
Saved in:
4
Editorial: Why Look into Media Planning?
Plummer, Joseph T.
- In:
Journal of advertising research
45
(
2005
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10006499611
Saved in:
5
Editorial: To Our Readers and Supporters from the New Editor
Plummer, Joseph T.
- In:
Journal of advertising research
44
(
2004
)
3
,
pp. 223-224
Persistent link: https://www.econbiz.de/10006503571
Saved in:
6
The 1980s - How Personality Makes a Difference - December 1984-January 1985, Volume 24, No. 6, pages 27-31 - Plummer shows that it is brand personality that makes a difference, i.e...
Plummer, Joseph T.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 79-84
Persistent link: https://www.econbiz.de/10006514300
Saved in:
7
The Internet Revolution
Plummer, Joseph T.
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 129
Persistent link: https://www.econbiz.de/10007752882
Saved in:
8
EDITORIAL - Word of Mouth -- A New Advertising Discipline?
Plummer, Joseph T.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 385-386
Persistent link: https://www.econbiz.de/10007907449
Saved in:
9
Book Review - What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Plummer, Joseph T.
;
Briggs, Rex
;
Stuart, Greg
- In:
Journal of advertising research
46
(
2006
)
4
,
pp. 469-471
Persistent link: https://www.econbiz.de/10007600584
Saved in:
10
EDITORIAL - Isolating Executional Factors
Plummer, Joseph T.
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10007730020
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->