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When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence
Cowley, Elizabeth; Barron, Chris - In: International journal of advertising : the quarterly … 37 (2008) 1, pp. 89-99
Persistent link: https://www.econbiz.de/10009976345
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Forgetting the anxiety: Gamblers' reactions to outcome uncertainty
Cowley, Elizabeth - In: Journal of business research : JBR 66 (2013) 9, pp. 1591-1597
Persistent link: https://www.econbiz.de/10010121599
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The Labor of Lies: How Lying for Material Rewards Polarizes Consumers' Outcome Satisfaction
Anthony, Christina I; Cowley, Elizabeth - In: Journal of consumer research : JCR ; an … 39 (2012) 3, pp. 478-493
Persistent link: https://www.econbiz.de/10010030764
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The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information
Cowley, Elizabeth; Mitchell, Andrew A. - In: Journal of consumer research : JCR ; an … 30 (2003) 3, pp. 443-454
Persistent link: https://www.econbiz.de/10006648880
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The role of affective expectations in memory for a service encounter
Cowley, Elizabeth; Farrell, Colin; Edwardson, Michael - In: Journal of business research : JBR 58 (2005) 10, pp. 1419-1425
Persistent link: https://www.econbiz.de/10006715245
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Recognition confidence, recognition accuracy and choice
Cowley, Elizabeth - In: Journal of business research : JBR 57 (2004) 6, pp. 641-646
Persistent link: https://www.econbiz.de/10006718608
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East-West consumer confidence and accuracy in memory for product information
Cowley, Elizabeth - In: Journal of business research : JBR 55 (2002) 11, pp. 915-922
Persistent link: https://www.econbiz.de/10006722650
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Re-Inquiries - Not Necessarily Better, but Certainly Different: A Limit to the Advertising Misinformation Effect on Memory
Cowley, Elizabeth; Janus, Eunika - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 229-235
Persistent link: https://www.econbiz.de/10006646307
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The Perils of Hedonic Editing
Cowley, Elizabeth - In: Journal of consumer research : JCR ; an … 35 (2008) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10008064337
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Looking back at an experience through rose-colored glasses
Cowley, Elizabeth - In: Journal of business research : JBR 61 (2008) 10, pp. 1046-1052
Persistent link: https://www.econbiz.de/10008092947