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An Investigation of Modulator Effects on Alignment Skill
Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of business research : JBR 39 (1997) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10006736177
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A Comparison of Slack Resources in High and Low Performing British Companies
Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of management studies : JMS 35 (1998) 3, pp. 377-398
Persistent link: https://www.econbiz.de/10005901381
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3. A development of the domain of marketing planning
Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of marketing management : MM 12 (1996) 1-3, pp. 29-52
Persistent link: https://www.econbiz.de/10007001856
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Consequences of high and low adaptive capability in UK companies
Oktemgil, Mehmet; Greenley, Gordon - In: European journal of marketing : EJM 31 (1997) 7-8, pp. 445-466
Persistent link: https://www.econbiz.de/10006100340
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Integrated marketing for SMEs in the global marketplace
Wright, Len Tiu; ul-Haq, Rehan; Oktemgil, Mehmet - In: Journal of direct, data and digital marketing practice … 7 (2005-06) 3, pp. 216-238
Persistent link: https://www.econbiz.de/10008127203
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B ORGANIZATIONAL BEHAVIOR - Market orientation in a multiple stakeholder orientation context: Implications for marketing capabilities and assets - Bz:140
Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Operations research, Management science : OR MS ; the … 46 (2006) 3, pp. 28141
Persistent link: https://www.econbiz.de/10007279705
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Capabilities for strategic flexibility: a cognitive content framework
Combe, Ian A.; Greenley, Gordon E. - In: European journal of marketing : EJM 38 (2004) 11-12, pp. 1456-1480
Persistent link: https://www.econbiz.de/10006078812
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A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies
Greenley, Gordon E.; Bayus, Barry L. - In: European journal of marketing : EJM 28 (1994) 2, pp. 5-29
Persistent link: https://www.econbiz.de/10006104780
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The performance impact of marketing resources
Hooley, Graham J.; Greenley, Gordon E.; Cadogan, John W.; … - In: Journal of business research : JBR 58 (2005) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10006714009
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Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets
Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Journal of business research : JBR 58 (2005) 11, pp. 1483-1494
Persistent link: https://www.econbiz.de/10006714954